I see today that the BBC has changed it's headline and web address policy to improve its SEO. The blog from Steve Hermann explains that many people come to the BBC through 3rd parties - no mention of Google, of course, but it does mention Twitter, RSS and personal recommendations.
That makes no sense. The story is about SEO, so the above list is nonsensical and has no relevance in this piece. Changing the policy is just about search engines. Now, why might the BBC want to place its news higher up a google search?
The Murcochs (James and Rupert) have taken swipes at the BBC and 'free content' recently and News Int is considering de-tagging its content from Google. Cue BBC shake up to improve SEO.
It's probably a good thing (and whilst its at it, it can sort out its own search engine) and the bbc has probably relied too much on recommendations and loyal visitors to the site.
However, I don't think it will substantially change anything, that is unless News Int does 'ungoogle' itself and we are ramping up for a fantastic war of the 'free' vs. the 'paid for'. One which I'm sure the Murdoch's want in order to destabilise the BBC, but it is certainly interesting that the BBC seems to be fronting up.
You can read the Blog from Steve Herrmann here: http://www.bbc.co.uk/blogs/theeditors/2009/11/changing_headlines.html
Of course, there is no Katie or Thierry element to this piece, just hoping to maximise my SEO in the style of 3am.co.uk
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